Relief at Lanvin – Bouchra Jarrar


So we can all agree that the Lanvin collection of AW16/17 was a big disappointment, and it was obviously badly received by Lanvin fans, who were appalled by the drab and ill-fitting closing.

New York Times described the event as such: “About halfway through the Lanvin show — the brand’s first since it split with its former long-term creative director, Alber Elbaz, the designer who had crafted its contemporary identity — a pall had settled over the room.”

Action had to be taken in the face of such response and criticism, and on Friday the 11th, Bouchra Jarrar was appointed as the creative director of womenswear at Lanvin.

▽ Who?

Bouchra Jarrar, 45, French/Moroccan fashion design, graduated from Paris’ Duperré School of Applied Arts in 1994.  She worked for two years at Jean Paul Gaultier, focusing on this licensed jewellery collection, then joined Balenciaga under Josephus Thimister, then-artistic director at the house, and went up the ranks to become the studio director under Nicolas Ghesquière. She shows her own eponymous collection in Paris and earned the official haute couture appellation in 2013. 

▽ Her aesthetics

Jarrar is recognised as a minimalist. She has a timeless style and her manipulation of fabrics and cuts does make her a great choice for Lanvin.

“Her talent, her high standards and her mastery of cuts and fabrics will bring a breath of freshness and modernity into the house, while respecting its soul as the oldest Paris couture house, a symbol of French elegance,” says Lanvin chief executive officer Michèle Huiban.

In a statement, Jarrar, 45, said her intention is to “bring to Lanvin the harmony and consistency of a fashion designed for women, a fashion of our time.” (WWD, 2016)

Fashion breathes a sigh of relief.



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