Fashion x Future

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Gucci AW18 – Illustration by Cynthia Bifani

The Gucci AW18 show took quite a few of us by surprise. It felt like the dawn of a new age, where fashion merges with fantasy. The movie industry is expanding its superhero/alien/fantasy genre and it seems fashion is following the trends of the decade of the Geek. I am glad to see the drama and storytelling of fashion are back, and I am beyond excited. It’s like a tame flashback to the 1999 Givenchy collection by McQueen, where women were imagined as robots. Fashion has become a show again, riddled with political messages and cyborgs, offering escapism for our cultural conditions and anxiety.


It seems that everytime the world faces the challenges of a cultural, political and social divide, we as a species tend to find a revolution in art and fashion. This is true of all major economic crashes throughout history. This is also true of all times of rebellion. The 60s brought us the emancipation of women while the 70s only wanted to find love and peace in the midst of a climate that was incredibly divided. Then we had the punks who had enough of the misery they were living. The 90s exploded sex rebellion and overt theatricals to make us dream. It seems we are now living in a time that encompasses all of the issues stated above, and this is so close to erupting through artistic consciousness. We want the future to be better. For us, for them, for you. Speculation turns into art now.

▽ Gucci x Fantasy

Models carry their own severed heads, a baby dragon, other seem to have grown a third eye or horns; a seminal work pf post-humanist theory.

▽ Moschino x Fruity Aliens

In true Moschino fashion: Alien Marilyn and Jackie O, hyper-glam robots, referencing the talk of “illegal alien”

▽ Alexander Wang x The Matrix

The Matrix meets working girl. Sharp and tailored looks, shoulder pads and patent trench coats and rectangular glasses, taking us back to John Galliano’s Dior 1999 collection.

▽ Prada x AI

Recruiting AI Instagram star @lilmiquela, offering a sci-fi twist a futuristic feminist utopia in fluorescent lights. Creepy AF, but this is one of my favourite collection this year.


▽ McQueen x Metamorphosis

Models transforming into butterflies and moths; tailored jackets, exaggerated silhouettes, wing-looking bows and kaleidoscope prints.

▽ Balmain x silver metal

Shiny metallics, neon, and shitloads of sequins reminiscent of robotics, but keeping silhouettes incredibly feminine. This collection made my year.



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