Our Story

Dear Beautiful Community, 

I have always loved a natural living lifestyle and art, but it was only in the last two years that I took it incredibly seriously. I also became sick with fatty liver function & toxic blood that I then decided to take life a step further at natural living and taking health seriously because no one else is going to heal my body but me. I found out the dangers of toxic chemicals in our skincare, dental care, food, clothing and cleaning products! And so, I went on a purge of my home and food. 

Believe it or not, within one year I have become a completely different person, and I even look younger! 

I began by decreasing my stress and anxiety by starting hobbies that would keep my hands occupied and my mind still: crochet and clay. Through these projects alone, I have been able to bring joy to many people's lives and that brought me so much joy! I was told to sell my items but I did not believe in myself enough to do so. 

Fast forward a couple months and I still could not find a good alternative to fluoride toothpaste with all these extra chemicals in, nor could I even find deodorant with less than 10 ingredients in it and that didn't make me smell like I had been working in a sauna suit for hours. So I decided to start experimenting and making mine and my spouses own deodorant and toothpaste. When I tell you that neither of us even SMELL at all anymore even after working or exercising! The toothpaste I created has made my teeth so white! I have NEVER experienced teeth this white before! The results were shocking! So I allowed friends and family to test them out as well. All I got back was, "this smells amazing. so fresh. I don't smell at all. my teeth feel so smooth!" and many more! Our one friend is an avid gym bro who had just got off of a 12 hour flight and smelled bad. I said he should use some of my deodorant. It firstly masked the smell perfectly, he was dry AND did not smell by the end of the day either! 

This all accumulated and I felt very strongly to start my own store and sell my products to help others who struggle with anxiety; to own pieces that can make them feel warm on the inside and peaceful. Also, to sell natural deodorant that actually works AND has less that 10 ingredients in them! Especially as someone who has always been insecure about her yellow teeth (so insecure, where I actually put cleaning bleach on my teeth to try and make them whiter as a teenager) to now, a point where with such simple ingredients, I have FINALLY been able to achieve whiter teeth! And so many more products that I have created right in my kitchen that has completely changed my life (such as my hair growth oil)!!!

I cannot wait to continue showing you more products and handmade love to share with you to create joy and peace both physically and mentally! 

I also believe deeply in helping local artists. As a South African who was always surrounded by the most beautiful art and as an artist myself with a creative family; it gives me great joy to be able to have a platform where local South African artists may be able to sell their work and get recognition! This feature will be added within the next six months to our online store!

Another sneak peek I will leave with you now too: 

I have always been an avid thrifter. My family and I did not have money and so hand-me-downs/second hands was a big part of my life. This did not bother me as it actually gave me joy to know that I owned something beautiful and something no one else has! This trickled into my teenage years and now adulthood. 90% of all the clothing and furniture I owned was thrifted/second hand and it made me so happy to tell people that it was thrifted with a big smile on my face. And the VERY BEST PART? IT HELPS THE PLANET! 

Therefore, we will soon be launching our own online second-hand section of clothing/accessories/decor; where we will host clothing drives (where the pieces that don't get chosen will be donated to children's hospitals and homeless shelters) and curated pieces from Donation Centres that whatever piece we place on the site was bought at a centre where the proceeds went to donations! Can I get an Amen for helping others in every way possible! 

SO come on and join the Earth & Jade community! I cannot wait to continue this journey with you! Follow us on Instagram to see everything and behind the scenes! Subscribe to emails to receive discounts!

lots of love

Jade - Earth & Jade Founder, Artist, Designer & Curater